Medellín · GMT-5

Senior Product Designer · Medellín, Colombia

William
Montoya

I turn complex, high-stakes systems into products people actually understand, from national education platforms to enterprise pricing tools. 8+ years across the public sector and enterprise.

Available for Senior/Staff roles · Remote · EN/ES
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William Montoya

What I do

Product & UX design

End-to-end design for complex products: research, flows, prototyping, and usability testing. From national education platforms to enterprise pricing tools.

Information architecture

Structure for content-heavy ecosystems: taxonomies, navigation, and content models that help people find what they need without thinking about it.

Design systems & AI

Design systems that humans and AI agents can both build on: token architecture, governance, and AI-assisted workflows that keep quality at scale.

Selected Work

Selected case studies from national education platforms and enterprise pricing tools, where research and information architecture do the heavy lifting.

Deloitte · Converge for Restaurants · Design Systems

Operationalizing a design system for humans and AI agents

How I turned a design system that AI demos were bypassing into a code package, and a governance model, that humans and agents both build on.

Challenge

A strong Figma design system was being bypassed the moment PMs started prototyping with AI tools.

Contribution

Led its translation into a published React package, token architecture, and a governance model agents can follow.

Outcome

A working Make Kit, an npm package consumed across teams, and an independent review layer that keeps AI output on-system.

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Beyond the work, I teach sensory thinking at Universidad de Antioquia, run Alucine (a project on film and culture), and use AI as a thinking partner that sharpens the work rather than replacing it.

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